WME Punks CAA With ‘CAAN’T’ Posters Around Hollywood
“When looking at search ad click volume, if a film has 20,000 more paid clicks than a similar film, it is expected to bring in up to $7.5 million more during opening weekend.” PHOTOS: Hollywood Dynasties: Top 14 Movies Featuring Stars and Their Kids So far, Hollywood isn’t floored by that revelation. “It’s kind of a big duh,” says one studio marketing exec. “Still, given the scale of all the data points available to Google, we have to pay attention to whatever they can show us.” While Google refuses to offer dollar predictions for specific films, it claims it can make predictions with 92 percent accuracy.
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That means the attack campaign was orchestrated for weeks. PHOTOS: Secrets of Hollywood Agency Mailrooms Sources tell THR that the ad blitz, which cost several thousand dollars, was authorized by WME co-CEOs Ari Emanuel and Patrick Whitesell, and is intended as a joke. But the potshot comes at time when WME has seriously stepped up its competitiveness against CAA. The two agencies are currently fighting in court over commissions from Christopher Nolan’s The Dark Knight Rises after Nolan followed his agent Dan Aloni from CAA to WME last March. Last week, Great Gatsby actress Carey Mulligan left CAA for WME as well, and Steven Spielberg recently took his TV business from CAA to WME.
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